Brand · Auction price data

Gucci Auction Prices & Market Value

The median realized auction price for Gucci is $290 and the average is $959, from 7,040 verified sold lots (1998 to 2026) across 5 categories. Real transactions, not asking prices.

7,040 verified sold lots · 5 categories · record $454,100

Median realized price2005–2025
$360$339
Lots tracked / year2005–2025
222K
Median realized
$290
Average realized
$959
90th percentile
$1,500
Record result
$454,100
Total realized
$6.8M
Since 2005
-6%
Last full year YoY
+5.9%
Verified sold lots
7,040
Record results

The most expensive Gucci lots at auction.

Top realized results for Gucci. Every figure is a real transaction, not an estimate.

1GUCCI EMERALD AND DIAMOND PENDENT NECKLACE
Jewelry
GUCCI EMERALD AND DIAMOND PENDENT NECKLACE
$454,100
Christie's · 2024-10-29
2Emerald and diamond ring, circa 1985
Jewelry
Emerald and diamond ring, circa 1985
$221,200
Sotheby's · 2024-01-30
3A UNIQUE BLACK LEATHER BAMBOO BAG WITH 18K YELLOW GOLD HANDLE &
Handbags
A UNIQUE BLACK LEATHER BAMBOO BAG WITH 18K YELLOW GOLD HANDLE &
$148,300
Christie's · 2023-11-14
4Emerald and diamond necklace, circa 1986
Jewelry
Emerald and diamond necklace, circa 1986
$110,600
Sotheby's · 2024-01-30
5
Jewelry
Gucci | Gold belt, 1970s
$107,600
Phillips · 2026-05-11
6A PAIR OF ROCK CRYSTAL AND GOLD EAR PENDANTS, BY GUCCI
Jewelry
A PAIR OF ROCK CRYSTAL AND GOLD EAR PENDANTS, BY GUCCI
$74,500
Christie's · 2011-12-15
Inside the profile

Gucci inside the Kering portfolio.

The company profile sets Gucci beside every other brand in the group, with share of value, auction house mix and the full price history for each.

See how Gucci ranks against the other 30 handbag brands we cover

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Powerful visual insights

Where Gucci sells.

Verified sold lots by category, drawn live from the Gucci dataset.

Lots by category

Handbags4,471
Fashion985
Jewelry757
Watches709
Shoes91

Median & record by category

CategorySold lotsMedianRecord
Handbags4,471$352$148,300
Fashion985$127$56,000
Jewelry757$492$454,100
Watches709$162$32,500
Shoes91$188$1,500
The product suite

Put the Gucci price history to work.

Every ALT/FNDATA product runs on the same Gucci data: 7,040 realized sales across 5 categories.

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Create a free account to unlock every Gucci sale, filter by model, reference, category and house, and export the data. Enterprise access via API, BigQuery and bulk download.

  • All 7,040 verified sold lots, with the realized price of each
  • Filter by model, reference, category and auction house
  • Export to CSV and pull the same data through the API
  • USD-normalized realized prices
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Questions

Frequently asked questions

What is the average price of a Gucci at auction?
The average realized auction price is $959 and the median is $290, based on 7,040 verified sold lots (1998-2026) across 143 vendors (ALT/FNDATA, as of September 2026).
What is the most expensive Gucci ever sold at auction?
The record is $454,100, set by the GUCCI EMERALD AND DIAMOND PENDENT NECKLACE at Christie's.
Which categories does Gucci sell in at auction?
Gucci appears across 5 categories: handbags, fashion, jewelry, watches, shoes. See the table above for the median and record in each.
Are these realized or asking prices?
Realized. Every figure is what an item actually sold for at auction, normalized to USD. Unsold lots are tracked separately.
Maker

Who makes Gucci.

Kering SA
Publicly traded parent: KER.PA (KER.PA, NYSE)

The Kering SA company profile sets Gucci beside every other brand in the group: share of value by brand, which auction houses carry them, and the same price history for each.

Related

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Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics