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TAG Heuer Auction Prices & Market Value

The median realized auction price for TAG Heuer is $2,200 and the average is $7,000, from 3,036 verified sold lots (1995 to 2026) across 2 categories. Real transactions, not asking prices.

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3,036 verified sold lots · 2 categories · record $2.21M

Median realized price2005–2025
$1,200$1,200
Lots tracked / year2005–2025
21264
Median realized
$2,200
Average realized
$7,000
90th percentile
$12,800
Record result
$2.21M
TAG Heuer Index
106
Since 2005
+6%
Last full year YoY
-32.7%
Verified sold lots
3,036
Record results

The most expensive TAG Heuer lots at auction.

Top realized results for TAG Heuer. Every figure is a real transaction, not an estimate.

120, Heuer, Ref.1133, Monaco
Watches
20, Heuer, Ref.1133, Monaco
$2.21M
Phillips · 2020-12-12
2Reference 1133B Monaco | A rare stainless steel square automatic
Watches
Reference 1133B Monaco | A rare stainless steel square automatic
$1.44M
Sotheby's · 2024-12-06
3An incredibly rare and attractive rectangular white gold wristwa
Watches
An incredibly rare and attractive rectangular white gold wristwa
$597,000
Phillips · 2021-05-09
4TAG HEUER, ONLY WATCH CARBON MONACO
Watches
TAG HEUER, ONLY WATCH CARBON MONACO
$317,700
Christie's · 2021-11-06
5161. A YELLOW GOLD AUTOMATIC CHRONOGRAPH WRISTWATCH WITH DATE RE
Watches
161. A YELLOW GOLD AUTOMATIC CHRONOGRAPH WRISTWATCH WITH DATE RE
$231,700
Sotheby's · 2016-05-14
6Ref. 3647N A unique, culturally significant, and historically im
Watches
Ref. 3647N A unique, culturally significant, and historically im
$176,400
Phillips · 2022-06-12
Inside the profile

TAG Heuer inside the LVMH portfolio.

The company profile sets TAG Heuer beside every other brand in the group, with share of value, auction house mix and the full price history for each.

See how TAG Heuer ranks against the other 79 watch brands we cover

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Powerful visual insights

Where TAG Heuer sells.

Verified sold lots by category, drawn live from the TAG Heuer dataset.

Lots by category

Watches2,957
Jewelry79

Median & record by category

CategorySold lotsMedianRecord
Watches2,957$2,300$2.21M
Jewelry79$903$12,600
The product suite

Put the TAG Heuer price history to work.

Every ALT/FNDATA product runs on the same TAG Heuer data: 3,036 realized sales across 2 categories.

Visual DashboardsSales by models & references, price bands and sell-through across the TAG Heuer market, refreshed as new results land.Get started →Market ReportsThe TAG Heuer market in quarterly reports: what is rising, trophy-ceiling pricing and auction-house league tables.Get started →Price CheckWhat is a lot worth today? An instant estimate from real auction comparables.Get started →Search Engine & AI Chat AssistantSearch every TAG Heuer lot and ask the AI Chat Assistant in plain English.Get started →Claude MCP ConnectorAsk Claude for median TAG Heuer prices and comparables directly from your own AI tools.Get started →API & Data FeedPull clean, USD-normalized TAG Heuer prices via REST, JSON and bulk export.Get started →

Access the full TAG Heuer price history

Create a free account to unlock every TAG Heuer sale, filter by model, reference, category and house, and export the data. Enterprise access via API, BigQuery and bulk download.

  • All 3,036 verified sold lots, with the realized price of each
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  • USD-normalized realized prices
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Questions

Frequently asked questions

What is the average price of a TAG Heuer at auction?
The average realized auction price is $7,000 and the median is $2,200, based on 3,036 verified sold lots (1995-2026) across 128 vendors (ALT/FNDATA, as of September 2026).
What is the most expensive TAG Heuer ever sold at auction?
The record is $2.21M, set by the 20, Heuer, Ref.1133, Monaco at Phillips.
Which categories does TAG Heuer sell in at auction?
TAG Heuer appears across 2 categories: watches, jewelry. See the table above for the median and record in each.
Are these realized or asking prices?
Realized. Every figure is what an item actually sold for at auction, normalized to USD. Unsold lots are tracked separately.
Maker

Who makes TAG Heuer.

LVMH Moët Hennessy Louis Vuitton SE
Publicly traded parent: MC.PA (MC.PA, Euronext Paris)

The LVMH Moët Hennessy Louis Vuitton SE company profile sets TAG Heuer beside every other brand in the group: share of value by brand, which auction houses carry them, and the same price history for each.

Related

Watches pricesJewelry pricesLVMH Moët Hennessy Louis Vuitton SE (MC.PA)All brandsMarket statistics

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Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics