TAG Heuer Auction Prices and Market Value
The median realized auction price for TAG Heuer is $2,200 and the average is $7,000, based on 3,036 verified sold lots from 1995 to 2026 across 2 categories (watches, jewelry) worldwide. These are prices items actually sold for, not asking prices.
TAG Heuer price trend (median realized, all categories)
The ALT/FNDATA TAG Heuer Index tracks the blended median realized price each year, 2005 = 100. How we calculate this →
TAG Heuer by category
| Category | Sold lots | Median | Average | Record |
|---|---|---|---|---|
| Watches | 2,957 | $2,300 | $7,200 | $2.21M |
| Jewelry | 79 | $903 | $1,300 | $12,600 |
Record TAG Heuer results
| Price | Lot | Category | House | Date |
|---|---|---|---|---|
| $2.21M | 20, Heuer, Ref.1133, Monaco | Watches | Phillips | 2020-12-12 |
| $1.44M | Reference 1133B Monaco | A rare stainless steel square automatic | Watches | Sotheby's | 2024-12-06 |
| $597,000 | An incredibly rare and attractive rectangular white gold wristwa | Watches | Phillips | 2021-05-09 |
| $317,700 | TAG HEUER, ONLY WATCH CARBON MONACO | Watches | Christie's | 2021-11-06 |
| $231,700 | 161. A YELLOW GOLD AUTOMATIC CHRONOGRAPH WRISTWATCH WITH DATE RE | Watches | Sotheby's | 2016-05-14 |
| $176,400 | Ref. 3647N A unique, culturally significant, and historically im | Watches | Phillips | 2022-06-12 |
Create a free account to unlock the full 1995-2026 price history for TAG Heuer, filter by model, reference, category and house, and export the data.
- All 3,036 verified sold lots, with the price each one realized
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- Export to CSV and pull the same data through the API
Maker
LVMH Moët Hennessy Louis Vuitton SE
Publicly traded parent: MC.PA (MC.PA, Euronext Paris)
Auction demand for TAG Heuer feeds the ALT/FNDATA company profile for its listed parent, linking collectible performance to the equity.
Frequently asked questions
- What is the average price of a TAG Heuer at auction?
- The average realized auction price is $7,000 and the median is $2,200, based on 3,036 verified sold lots (1995-2026) across 128 vendors (ALT/FNDATA, as of September 2026).
- What is the most expensive TAG Heuer ever sold at auction?
- The record is $2.21M, set by the 20, Heuer, Ref.1133, Monaco at Phillips.
- Which categories does TAG Heuer sell in at auction?
- TAG Heuer appears across 2 categories: watches, jewelry. See the table above for the median and record in each.
Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics