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Universal Auction Prices & Market Value

The median realized auction price for Universal is $2,700 and the average is $7,900, from 243 verified sold lots (2004 to 2026) across 1 category. Real transactions, not asking prices.

243 verified sold lots · 1 category · record $202,900

Median realized price2005–2025
$8,000$1,100
Lots tracked / year2005–2025
418
Median realized
$2,700
Average realized
$7,900
90th percentile
$22,300
Record result
$202,900
Total realized
$1.9M
Since 2005
-86%
Last full year YoY
-34.3%
Verified sold lots
243
Record results

The most expensive Universal lots at auction.

Top realized results for Universal. Every figure is a real transaction, not an estimate.

1Universal START-STOP-RESET: 88 Epic Stainless Steel Chronographs
Watches
Universal START-STOP-RESET: 88 Epic Stainless Steel Chronographs
$202,900
Phillips · 2016-05-14
2Universal START-STOP-RESET: 88 Epic Stainless Steel Chronographs
Watches
Universal START-STOP-RESET: 88 Epic Stainless Steel Chronographs
$70,800
Phillips · 2016-05-14
3Universal START-STOP-RESET: 88 Epic Stainless Steel Chronographs
Watches
Universal START-STOP-RESET: 88 Epic Stainless Steel Chronographs
$66,900
Phillips · 2016-05-14
4Universal The Geneva Watch Auction: SEVEN
Watches
Universal The Geneva Watch Auction: SEVEN
$43,600
Phillips · 2018-05-13
5Universal The Geneva Watch Auction: EIGHT
Watches
Universal The Geneva Watch Auction: EIGHT
$43,500
Phillips · 2018-11-10
6Universal Geneva Watch Auction: TWO
Watches
Universal Geneva Watch Auction: TWO
$38,900
Phillips · 2015-11-08
Inside the profile

The full Universal profile.

Price distribution by year, value, auction house share and quarterly momentum, filterable by category, model and saleroom.

See how Universal ranks against the other 199 watch brands we cover

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Powerful visual insights

Where Universal sells.

Verified sold lots by category, drawn live from the Universal dataset.

Lots by category

Watches233

Median & record by category

CategorySold lotsMedianRecord
Watches233$2,700$202,900
The product suite

Put the Universal price history to work.

Every ALT/FNDATA product runs on the same Universal data: 243 realized sales across 1 category.

Access the full Universal price history

Create a free account to unlock every Universal sale, filter by model, reference, category and house, and export the data. Enterprise access via API, BigQuery and bulk download.

  • All 243 verified sold lots, with the realized price of each
  • Filter by model, reference, category and auction house
  • Export to CSV and pull the same data through the API
  • USD-normalized realized prices
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Questions

Frequently asked questions

What is the average price of a Universal at auction?
The average realized auction price is $7,900 and the median is $2,700, based on 243 verified sold lots (2004-2026) across 36 vendors (ALT/FNDATA, as of September 2026).
What is the most expensive Universal ever sold at auction?
The record is $202,900, set by the Universal START-STOP-RESET: 88 Epic Stainless Steel Chronographs at Phillips.
Which categories does Universal sell in at auction?
Universal appears across 1 category: watches. See the table above for the median and record in each.
Are these realized or asking prices?
Realized. Every figure is what an item actually sold for at auction, normalized to USD. Unsold lots are tracked separately.
Maker

Who makes Universal.

Universal Motorcycle Company
Universal Motorcycle Company

Privately held, so no listed parent. Publicly owned maisons link here to their parent company profile and ticker.

Related

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Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics