This thesis explores how new entrants navigate disruption in the luxury market through the case of lab-grown diamonds. It examines the challenges they face and the strategies they adopt in an industry shaped by preconceptions, heritage, and incumbent resistance. Using a qualitative approach, including a systematic literature review and semi-structured interviews with founders of entrant firms and a luxury marketing expert, the study connects theory and practice to show how disruptors build competitive advantages.

This paper analyzes nearly twenty federal court holdings on federal trade dress jewelry design disputes over distinctiveness, functionality and likelihood of confusion, developing a narrow, industry-specific framework for assessing the viability of litigation of trade dress cases in the jewelry industry. Then, this paper applies that framework to the fact patterns of the recent litigation between well-respected jewelry brands David Yurman and Mejuri. Finally, this paper provides guidance for jewelers of differing sizes on establishing financial success and fame, as well as developing unique designs.‍

This paper explores the second-hand luxury watch market, aiming to provide a comprehensive understanding of its dynamics and implications. It explores both materialistic and psychological needs that influence purchasing decisions, along with a detailed analysis of the target audience. The paper presents a case study of Richemont's strategies in the used luxury watch market. It analyses the acquisition of Watchfinder and Enquirus, exploring the history, strategies and impact of these moves on the high-end watch industry.

This paper suggests that jewelry and jewelry products price can be predicted at a several year horizon. The prediction consists of three steps. First, it shows that the difference between producer price index and the index for jewelry and jewelry products is characterized by the presence of sustainable mid-term trends. Second, the evolution of the difference is predicted at a five to ten-year horizon. Considering the PPI to be practically constant over the next decade, the above difference provides a direct prediction of the price index for jewelry and jewelry products.