Further to definitive agreement for the effective transfer of YSL Beauté to L’Oréal, PPR announces thatthe 1.15 billion euros full payment of the transaction was received as of June 30, 2008. About PPR PPR develops a portfolio of high-growth global brands. Through its Consumer and Luxury brands, PPR generated sales of EUR 19.8 billion in 2007. The Group is present in 90 countries with approximately 93,000 employees. PPR shares are listed on Euronext Paris (# 121485, PRTP.PA, PPFP). To explore the universe of PPR brands go towww.ppr.com: Fnac, Redcats Group (La Redoute, Vertbaudet, Somewhere, Cyrillus, Daxon, Ellos, The Sportsman’s Guide, The Golf Warehouse and brands of the plus-size division), Conforama, CFAO, Puma and the Luxury brands of Gucci Group (Gucci, Bottega Veneta, Yves Saint Laurent, Balenciaga, Boucheron, Sergio Rossi, Alexander McQueen and Stella McCartney). Press: Charlotte Judet +33 (0)1 45 64 65 06 cjudet@ppr.com Analysts/Investors: Alexandre de Brettes Emmanuelle Marque +33(01) 45 64 61 49 +33(01) 45 64 63 28 adebrettes@ppr.com emarque@ppr.com Website: www.ppr.com