Christie’s single-owner online sale Timeless Excellence: The Pristine Wine Collection of Jörg G. Bucherer (1936–2023), sold 100% by lot, and totaled £1,211,250 against a pre-sale estimate of £1 million. The revenue from the sale will benefit the recently established Jörg G. Bucherer Foundation (established on 6 November 2024, a date which marked the first year of Mr. Bucherer’s passing). The auction featured an exceptional selection of wines from the third-generation head of the renowned Swiss watch and jewellery retailer, Bucherer, with 2,474 bottles of exceptional wines offered across 233 lots. 92% of lots sold within or above estimate when 120 registrants from 20 countries competed for these pristine wines. The sale welcomed a group of new buyers, with a total of 33% of all buyers belonging to the Millennial and Generation Z groups.

Edwin Vos, International Head of Christie’s Wine department commented: ”The sale result reflects the impeccable wine knowledge Mr. Bucherer possessed as the 233 lots offered sold to collectors across Europe, Asia and the Americas. The selection of wines attracted new as well as Generation Z clients, leaving multiple bids on many lots. It has been a great honour for Christie’s to handle this pristine collection on behalf of the Jörg G. Bucherer Foundation.”

Highlights of Timeless Excellence: The Pristine Wine Collection of Jörg G. Bucherer, included:

• 12 bottles of the iconic Domaine Leroy, Romanée-Saint-Vivant 1999 in an original wooden case sold for £62,500 against a pre-sale estimate of £45,000-£60,000
• 12 bottles of the rare Domaine Leroy, Latricières-Chambertin 1999 in an original wooden case sold for £43,750 against a pre-sale estimate of £28,000 - GBP 38,000
• 12 bottles of the fine Domaine Leroy, Clos de Vougeot 1999 in an original wooden case sold for £35,000

Against a pre-sale estimate of £26,000 - GBP 35,000

• 12 bottles of the famous Petrus 1970 in an original wooden case sold for  £32,500 against a pre-sale estimate of 18,000 - GBP 26,000
• 6 magnums of the legendary Château Haut-Brion 1989 in an original wooden case sold for £22,500  against a pre-sale estimate of £16,000-£20,000

Other notable lots offered:

• 1,628 bottles of Bordeaux from 1970 to 2005 including all the First Growths and Châteaux La Mission Haut-Brion, Palmer and Pavie
• 501 bottles of Burgundy from 1995 to 2003 including Domaine Leroy and DRC and Domaines Ponsot, Gros Frère & Sœur and Pierre Damoy
• 312 bottles of Spanish Wines including Vega Sicilia, Artadi, Aalto and Numanthia

Jörg G. Bucherer led the family business for 46 years, managing it in its third generation since 1977. Strong business ties with the world’s most renowned luxury watch and jewellery brands have fueled the company’s international expansion. Today, Bucherer is recognised as one of the world’s leading retailers of watches and jewellery, with over 100 boutiques and is now owned by Rolex, a transaction that was finalised by Jörg G. Bucherer just months before his passing.

Timeless Excellence: The Pristine Wine Collection of Jörg G. Bucherer was open for bidding from 16 to 30 April 2025.

(Press Release)