ALT/FNDATA · Market Report

Q1 2025 Report: The Secondary Market for Luxury Watches

Auction-realized prices and the public-market backdrop

A soft but orderly start: auction value eased year over year even as the lot count rose, the high end thinned from a year earlier, and Swiss exports edged back to growth in March, an early sign of the steadying to come.

Q1 2025 · Watches 7-minute read By ALT/FNDATA
Q1 2025 Report: The Secondary Market for Luxury Watches
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The headline

The correction in three numbers

$17.5M

Q1 2025 auction value

Across 2,536 sold lots; −10% gross and −8% like-for-like vs 2024

$277,647

Top lot at Phillips

The high end thinned, down from a $406,400 top a year earlier

−8%

Like-for-like value, YoY

$17.2M vs $18.7M at the houses tracked in both quarters

Auction-realized prices: what watches actually sold for at the hammer, not asking prices.  ·  15M+ auction results · 850+ houses.

The read

What the data shows

ALT/FNDATA Q1 2025 luxury watch report: a soft but orderly start. $17.5M cleared across 2,536 lots (−10% gross, −8% like-for-like); the high end thinned (top lot $277,647) while blue-chips anchored. Swiss exports edged back to growth in March (+1.5%). Free headline data; full report by email.

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The headline data above is free to cite. The full report is part of ALT/FNDATA Membership, which includes every quarterly market report and the Visual Analytics Hub. Inside this report:

  • The full month-by-month auction breakdown (January to March)
  • The macro backdrop: Swiss exports, the equities and the franc
  • Brands and the blue-chip ceiling over the vintage base
  • Methodology and how to cite the data
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Cite this report

Source: ALT/FNDATA, “Q1 2025 Report: The Secondary Market for Luxury Watches” (June 2026). Based on auction-realized prices for wristwatches and pocket watches cleared at the auction houses ALT/FNDATA tracks, with public-market context from Q1 2025 Swiss watch exports and watch-house equity performance. © 2026 ALT/FNDATA · altfndata.com/reports/luxury-watch-market-report-q1-2025