ALT/FNDATA · Market Report

Q2 2025 Report: The Secondary Market for Luxury Watches

Auction-realized prices and the public-market backdrop

The year's strongest quarter, driven by the Geneva May sales: auction value rose year over year and the top lot more than doubled, the high end resilient even as the listed luxury houses de-rated in the spring.

Q2 2025 · Watches 7-minute read By ALT/FNDATA
Q2 2025 Report: The Secondary Market for Luxury Watches

The correction in three numbers

$166M

Q2 2025 auction value

Across 5,639 sold lots; +7% year over year and +7% like-for-like

$6.6M

Top lot at Phillips Geneva

A Pendule Sympathique; the top more than doubled year over year

60%

Phillips' share of value

$99M of $166M, concentrated in the Geneva May sales

Auction-realized prices: what watches actually sold for at the hammer, not asking prices.  ·  15M+ auction results · 850+ houses.

What the data shows

ALT/FNDATA Q2 2025 luxury watch report: the year's strongest quarter. $166M cleared across 5,639 lots (+7% YoY), driven by the Geneva May sales, where Phillips cleared roughly 60% and the top lot more than doubled to $6.6M. The saleroom rose even as luxury equities de-rated. Free headline data; full report by email.

Read the full report

The headline data above is free to cite. The full report is part of ALT/FNDATA Membership, which includes every quarterly market report and the Visual Analytics Hub. Inside this report:

  • The full month-by-month auction breakdown (April to June)
  • The macro backdrop: the spring de-rating, Swiss exports and tariff front-loading
  • The Geneva May sales and the blue-chip ceiling
  • Methodology and how to cite the data
Become a member · $1,260/yr →
Not a member? Get the free executive summary by email.

Please enter a valid email address.

You’ll also join the ALT/FNDATA newsletter, the data nobody else has. Unsubscribe anytime.

✓

Thanks, your summary is on its way

We’ll email you the executive summary and keep you posted on new reports. The full report is available with ALT/FNDATA Membership.

Become a member to read the full report →

Or book a data walkthrough →

Cite this report

Source: ALT/FNDATA, “Q2 2025 Report: The Secondary Market for Luxury Watches” (June 2026). Based on auction-realized prices for wristwatches and pocket watches cleared at the auction houses ALT/FNDATA tracks, with public-market context from Q2 2025 Swiss watch exports and watch-house equity performance. © 2026 ALT/FNDATA · altfndata.com/reports/luxury-watch-market-report-q2-2025