ALT/FNDATA · Market Report
Q3 2025 Report: The Secondary Market for Luxury Watches
Auction-realized prices and the public-market backdrop
The year's quietest quarter softened further: the summer lull deepened into a near-dormant August, the marquee complications sat out the calendar, and a new US tariff front-loaded July shipments before halving Swiss exports to America by September.
The headline
The correction in three numbers
$13.1M
Q3 2025 auction value
Across 2,025 sold lots; −17% gross and −21% like-for-like vs 2024
$359,029
Top lot at Phillips
A September result; the summer quarter is the year's quietest
−56%
US watch imports, September
Swiss exports to the US after the 39% tariff took effect in August
Auction-realized prices: what watches actually sold for at the hammer, not asking prices. · 15M+ auction results · 850+ houses.
The read
What the data shows
ALT/FNDATA Q3 2025 luxury watch report: the year's quietest quarter softened further, $13.1M across 2,025 lots (−17% gross, −21% like-for-like). The summer lull deepened, the top lot eased to $359,029, and a new 39% US tariff front-loaded July shipments before halving Swiss exports to America by September. Free headline data; full report by email.
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The headline data above is free to cite. The full report is part of ALT/FNDATA Membership, which includes every quarterly market report and the Visual Analytics Hub. Inside this report:
- The full month-by-month auction breakdown (July to September)
- The macro backdrop: the 39% US tariff, Swiss exports and the equities
- Where the value cleared in a thin summer calendar
- Methodology and how to cite the data
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Source: ALT/FNDATA, “Q3 2025 Report: The Secondary Market for Luxury Watches” (June 2026). Based on auction-realized prices for wristwatches and pocket watches cleared at the auction houses ALT/FNDATA tracks, with public-market context from Q3 2025 Swiss watch exports and watch-house equity performance. © 2026 ALT/FNDATA · altfndata.com/reports/luxury-watch-market-report-q3-2025