Brand · Auction price data

Rolex Auction Prices & Market Value

The median realized auction price for Rolex is $8,300 and the average is $31,100, from 52,446 verified sold lots (1989 to 2026) across 3 categories. Real transactions, not asking prices.

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52,446 verified sold lots · 3 categories · record $17.75M

Median realized price2005–2025
$3,400$9,600
Lots tracked / year2005–2025
8804K
Median realized
$8,300
Average realized
$31,100
90th percentile
$60,500
Record result
$17.75M
Total realized
$1.63B
Since 2005
+185%
Last full year YoY
-10.6%
Verified sold lots
52,446
Record results

The most expensive Rolex lots at auction.

Top realized results for Rolex. Every figure is a real transaction, not an estimate.

1Rolex WINNING ICONS – Legendary Watches of the 20th Century
Watches
Rolex WINNING ICONS – Legendary Watches of the 20th Century
$17.75M
Phillips · 2017-10-26
227, Rolex, Ref.16599SAAEC, Cosmograph Daytona "Rainbow"
Watches
27, Rolex, Ref.16599SAAEC, Cosmograph Daytona "Rainbow"
$6.29M
Phillips · 2024-11-08
38, Rolex, Ref.6265 "The Unicorn", Oyster Cosmograph
Watches
8, Rolex, Ref.6265 "The Unicorn", Oyster Cosmograph
$5.92M
Phillips · 2018-05-12
438, Rolex, Ref.6263, Cosmograph Daytona "Big Red"
Watches
38, Rolex, Ref.6263, Cosmograph Daytona "Big Red"
$5.47M
Phillips · 2020-12-12
5Cosmograph Daytona “The King”, Reference 6270 | A highly importa
Watches
Cosmograph Daytona “The King”, Reference 6270 | A highly importa
$5.23M
Sotheby's · 2025-10-21
6SIGNED ROLEX, GMT-MASTER MODEL, REF.1675, CASE NO. 3’245’836, CI
Watches
SIGNED ROLEX, GMT-MASTER MODEL, REF.1675, CASE NO. 3’245’836, CI
$5.10M
Christie's · 2023-11-06
Inside the profile

The full Rolex profile.

Price distribution by year, value, auction house share and quarterly momentum, filterable by category, model and saleroom.

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Powerful visual insights

Where Rolex sells.

Verified sold lots by category, drawn live from the Rolex dataset.

Lots by category

Watches51,462
Jewelry914
Handbags39

Median & record by category

CategorySold lotsMedianRecord
Watches51,462$8,400$17.75M
Jewelry914$2,900$267,000
Handbags39$175$45,300
The product suite

Put the Rolex price history to work.

Every ALT/FNDATA product runs on the same Rolex data: 52,446 realized sales across 3 categories.

Visual DashboardsSales by models & references, price bands and sell-through across the Rolex market, refreshed as new results land.Get started →Market ReportsThe Rolex market in quarterly reports: what is rising, trophy-ceiling pricing and auction-house league tables.Get started →Price CheckWhat is a lot worth today? An instant estimate from real auction comparables.Get started →Search Engine & AI Chat AssistantSearch every Rolex lot and ask the AI Chat Assistant in plain English.Get started →Claude MCP ConnectorAsk Claude for median Rolex prices and comparables directly from your own AI tools.Get started →API & Data FeedPull clean, USD-normalized Rolex prices via REST, JSON and bulk export.Get started →

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Create a free account to unlock every Rolex sale, filter by model, reference, category and house, and export the data. Enterprise access via API, BigQuery and bulk download.

  • All 52,446 verified sold lots, with the realized price of each
  • Filter by model, reference, category and auction house
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  • USD-normalized realized prices
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Questions

Frequently asked questions

What is the average price of a Rolex at auction?
The average realized auction price is $31,100 and the median is $8,300, based on 52,446 verified sold lots (1989-2026) across 204 vendors (ALT/FNDATA, as of September 2026).
What is the most expensive Rolex ever sold at auction?
The record is $17.75M, set by the Rolex WINNING ICONS – Legendary Watches of the 20th Century at Phillips.
Which categories does Rolex sell in at auction?
Rolex appears across 3 categories: watches, jewelry, handbags. See the table above for the median and record in each.
Are these realized or asking prices?
Realized. Every figure is what an item actually sold for at auction, normalized to USD. Unsold lots are tracked separately.
Maker

Who makes Rolex.

Rolex SA
Rolex SA

The Rolex SA company profile sets Rolex beside every other brand in the group: share of value by brand, which auction houses carry them, and the same price history for each.

Related

Watches pricesJewelry pricesHandbags pricesAll brandsMarket statistics

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Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics