Rolex Auction Prices and Market Value
The median realized auction price for Rolex is $8,700 and the average is $31,900, based on 50,822 verified sold lots from 1989 to 2026 across 3 categories (watches, jewelry, handbags) worldwide. These are prices items actually sold for, not asking prices.
Rolex price trend (median realized, all categories)
The ALT/FNDATA Rolex Index tracks the blended median realized price each year, 2005 = 100. How we calculate this →
Rolex by category
| Category | Sold lots | Median | Average | Record |
|---|---|---|---|---|
| Watches | 49,726 | $8,900 | $32,300 | $17.75M |
| Jewelry | 1,032 | $3,600 | $14,100 | $513,200 |
| Handbags | 33 | $192 | $2,700 | $45,300 |
Record Rolex results
| Price | Lot | Category | House | Date |
|---|---|---|---|---|
| $17.75M | 8, Rolex, Ref.6239, Cosmograph Daytona ‘Paul Newman’ | Watches | Phillips | 2017-10-26 |
| $17.75M | Rolex WINNING ICONS – Legendary Watches of the 20th Century | Watches | Phillips | 2017-10-26 |
| $6.29M | 27, Rolex, Ref.16599SAAEC, Cosmograph Daytona "Rainbow" | Watches | Phillips | 2024-11-08 |
| $5.92M | Rolex Daytona Ultimatum | Watches | Phillips | 2018-05-12 |
| $5.92M | 8, Rolex, Ref.6265 "The Unicorn", Oyster Cosmograph | Watches | Phillips | 2018-05-12 |
| $5.47M | 38, Rolex, Ref.6263, Cosmograph Daytona "Big Red" | Watches | Phillips | 2020-12-12 |
Create a free account to unlock the full 1989-2026 price history for Rolex, filter by model, reference, category and house, and export the data.
- All 50,822 verified sold lots, with the price each one realized
- Filter by model, reference, category, condition and auction house
- Export to CSV and pull the same data through the API
Maker
Rolex SA
Rolex SA
Privately held, so no listed parent. Publicly owned maisons link here to their parent company profile and ticker.
Frequently asked questions
- What is the average price of a Rolex at auction?
- The average realized auction price is $31,900 and the median is $8,700, based on 50,822 verified sold lots (1989-2026) across 171 vendors (ALT/FNDATA, as of September 2026).
- What is the most expensive Rolex ever sold at auction?
- The record is $17.75M, set by the 8, Rolex, Ref.6239, Cosmograph Daytona ‘Paul Newman’ at Phillips.
- Which categories does Rolex sell in at auction?
- Rolex appears across 3 categories: watches, jewelry, handbags. See the table above for the median and record in each.
Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics