New Research with Claude · Query millions of auction results from your own AI toolsGet Started
Brand · Auction price data

Rolex Auction Prices & Market Value

The median realized auction price for Rolex is $8,700 and the average is $31,900, from 50,822 verified sold lots (1989 to 2026) across 3 categories. Real transactions, not asking prices.

Get Started FreeEnterprise & licensing

50,822 verified sold lots · 3 categories · record $17.75M

Median realized price2005–2025
$3,400$10,700
Lots tracked / year2005–2025
8794K
Median realized
$8,700
Average realized
$31,900
90th percentile
$61,600
Record result
$17.75M
Rolex Index
317
Since 2005
+217%
Last full year YoY
-4.1%
Verified sold lots
50,822
Record results

The most expensive Rolex lots at auction.

Top realized results for Rolex. Every figure is a real transaction, not an estimate.

18, Rolex, Ref.6239, Cosmograph Daytona ‘Paul Newman’
Watches
8, Rolex, Ref.6239, Cosmograph Daytona ‘Paul Newman’
$17.75M
Phillips · 2017-10-26
227, Rolex, Ref.16599SAAEC, Cosmograph Daytona "Rainbow"
Watches
27, Rolex, Ref.16599SAAEC, Cosmograph Daytona "Rainbow"
$6.29M
Phillips · 2024-11-08
38, Rolex, Ref.6265 "The Unicorn", Oyster Cosmograph
Watches
8, Rolex, Ref.6265 "The Unicorn", Oyster Cosmograph
$5.92M
Phillips · 2018-05-12
438, Rolex, Ref.6263, Cosmograph Daytona "Big Red"
Watches
38, Rolex, Ref.6263, Cosmograph Daytona "Big Red"
$5.47M
Phillips · 2020-12-12
Inside the profile

The full Rolex profile.

Price distribution by year, value, auction house share and quarterly momentum, filterable by category, model and saleroom.

See how Rolex ranks against the other 79 watch brands we cover

Free account to look. Business adds seats for your whole team.

Create a free accountFor brand teams
Powerful visual insights

Where Rolex sells.

Verified sold lots by category, drawn live from the Rolex dataset.

Lots by category

Watches49,726
Jewelry1,032
Handbags33

Median & record by category

CategorySold lotsMedianRecord
Watches49,726$8,900$17.75M
Jewelry1,032$3,600$513,200
Handbags33$192$45,300
The product suite

Put the Rolex price history to work.

Every ALT/FNDATA product runs on the same Rolex data: 50,822 realized sales across 3 categories.

Visual DashboardsSales by models & references, price bands and sell-through across the Rolex market, refreshed as new results land.Get started →Market ReportsThe Rolex market in quarterly reports: what is rising, trophy-ceiling pricing and auction-house league tables.Get started →Price CheckWhat is a lot worth today? An instant estimate from real auction comparables.Get started →Search Engine & AI Chat AssistantSearch every Rolex lot and ask the AI Chat Assistant in plain English.Get started →Claude MCP ConnectorAsk Claude for median Rolex prices and comparables directly from your own AI tools.Get started →API & Data FeedPull clean, USD-normalized Rolex prices via REST, JSON and bulk export.Get started →

Access the full Rolex price history

Create a free account to unlock every Rolex sale, filter by model, reference, category and house, and export the data. Enterprise access via API, BigQuery and bulk download.

  • All 50,822 verified sold lots, with the realized price of each
  • Filter by model, reference, category and auction house
  • Export to CSV and pull the same data through the API
  • USD-normalized realized prices
Get Started FreeTalk to us

Questions

Frequently asked questions

What is the average price of a Rolex at auction?
The average realized auction price is $31,900 and the median is $8,700, based on 50,822 verified sold lots (1989-2026) across 171 vendors (ALT/FNDATA, as of September 2026).
What is the most expensive Rolex ever sold at auction?
The record is $17.75M, set by the 8, Rolex, Ref.6239, Cosmograph Daytona ‘Paul Newman’ at Phillips.
Which categories does Rolex sell in at auction?
Rolex appears across 3 categories: watches, jewelry, handbags. See the table above for the median and record in each.
Are these realized or asking prices?
Realized. Every figure is what an item actually sold for at auction, normalized to USD. Unsold lots are tracked separately.
Maker

Who makes Rolex.

Rolex SA
Rolex SA

The Rolex SA company profile sets Rolex beside every other brand in the group: share of value by brand, which auction houses carry them, and the same price history for each.

Related

Watches pricesJewelry pricesHandbags pricesAll brandsMarket statistics

Start with the Rolex data today.

Create a free account to explore Rolex pricing in the app, or talk to us about API access and licensing for your team.

Get Started FreeTalk to us

Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics