Rolex: Auction Market Performance
Privately held Realized auction results · updated September 2026
Rolex (Rolex SA, Switzerland) owns 8 brands tracked at auction. Across 52,937 verified sold lots from 1989 to 2026, the median realized price is $8,200, led by Rolex (50,816 lots). These are prices items actually sold for at auction, normalized to USD.
Verified sold lots
52,937
Median realized
$8,200
Average realized
$30,900
Group record
$17.75M
Brands owned
8
ALT/FNDATA Rolex Group Index
293 2005=100
Since 2005
193%
Last full year YoY
-7.7%
The Rolex Group Index tracks the blended median realized auction price of the group's brands each year (2005 = 100). It measures secondary-market demand for the maisons, is composition-sensitive (volume mix shifts move it), and is a market reference, not the company's equity and not investment advice.
Group auction trend (blended median realized, by year)
Brands owned by Rolex
| Brand | Sold lots | Median | Record |
|---|---|---|---|
| Rolex | 50,816 | $8,600 | $17.75M |
| Tudor | 2,073 | $2,400 | $712,200 |
| Cellini | 15 | $2,900 | $140,800 |
| Oyster | 4 | $1,200 | $5,900 |
| Black BAY | 4 | $3,600 | $3,900 |
| Pro-Hunter | 2 | $24,000 | $24,000 |
| Technicum Neuchatelois | 1 | $4,100 | $4,100 |
| "The Jean-Claude Killy REF | 1 | $175,600 | $175,600 |
Brands with enough auction volume link to their full price history.
Track Rolex's brands at auction, free
Create a free account to explore realized prices across all 8 Rolex brands, filter by brand, model and category, and export the data.
Create your free account →No card required · built on 19.24M realized results from 100+ auction houses
Already have an account? Sign in
Frequently asked questions
- Which brands does Rolex own?
- Rolex owns 8 brands tracked at auction. The table above lists them with each brand's sold-lot count, median and record.
- What is the median auction price across Rolex brands?
- The median realized auction price is $8,200, from 52,937 verified sold lots (1989-2026), record $17.75M (ALT/FNDATA, as of September 2026).
Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Company-brand links via MCM. Methodology · All companies · All brands