Rolex (Rolex SA, Switzerland) owns 8 brands tracked at auction. Across 52,937 verified sold lots (1989 to 2026), the median realized price is $8,200, led by Rolex. Real transactions, not asking prices.
52,937 verified sold lots · 8 brands · record $17.75M
Group median price2005–2025
$3,300$9,700
Lots tracked / year2005–2025
9054K
Total realized at auction$1.64BAcross 52,937 sold lots, 1989–2026
Group record$17.75M
Median realized$8,200
Verified sold lots
52,937
Median realized
$8,200
Average realized
$30,900
Group record
$17.75M
Brands owned
8
Total realized
$1.64B
Since 2005
+193%
Last full year YoY
-7.7%
These figures are secondary-market auction results for the group's maisons. They track collector demand across the brands, are composition-sensitive, and are not the company's equity and not investment advice.
The group's maisons
Rolex's biggest brands at auction.
The group's most-traded brands by verified sold lots. Real transactions, normalized to USD.
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All 52,937 verified sold lots, 1989 to 2026
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Rolex owns 8 brands tracked at auction. The table above lists them with each brand's sold-lot count, median and record.
What is the median auction price across Rolex brands?
The median realized auction price is $8,200, from 52,937 verified sold lots (1989-2026), record $17.75M (ALT/FNDATA, as of September 2026).
Is this the company's stock performance?
No. These are secondary-market auction results for the group's brands. They measure collector demand, not the company's equity, and are not investment advice.
Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Company-brand links via MCM. Methodology · All companies · All brands