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Company · Auction market data

Rolex: Auction Market Performance

Privately held

Rolex (Rolex SA, Switzerland) owns 8 brands tracked at auction. Across 52,937 verified sold lots (1989 to 2026), the median realized price is $8,200, led by Rolex. Real transactions, not asking prices.

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52,937 verified sold lots · 8 brands · record $17.75M

Group median price2005–2025
$3,300$9,700
Lots tracked / year2005–2025
9054K
ALT/FNDATA Rolex Group Index 293 2005 = 100 · +193% since 2005
Group record$17.75M
Verified sold lots52,937
Verified sold lots
52,937
Median realized
$8,200
Average realized
$30,900
Group record
$17.75M
Brands owned
8
Rolex Group Index
293
Since 2005
+193%
Last full year YoY
-7.7%
The Rolex Group Index tracks the blended median realized auction price of the group's brands each year (2005 = 100). It measures secondary-market demand for the maisons, is composition-sensitive, and is a market reference — not the company's equity and not investment advice.
The group's maisons

Rolex's biggest brands at auction.

The group's most-traded brands by verified sold lots. Real transactions, normalized to USD.

1
Rolex
50,816 sold lots · median $8,600
$17.75M
record result
2
Tudor
2,073 sold lots · median $2,400
$712,200
record result
3
Cellini
15 sold lots · median $2,900
$140,800
record result
4
Oyster
4 sold lots · median $1,200
$5,900
record result
5
Black BAY
4 sold lots · median $3,600
$3,900
record result
6
Pro-Hunter
2 sold lots · median $24,000
$24,000
record result
Powerful visual insights

What Rolex is made of.

Verified sold lots by brand across the group, drawn live from the dataset.

Lots by brand

Rolex50,816
Tudor2,073
Cellini15
Oyster4
Black BAY4
Pro-Hunter2
Technicum Neuchatelois1
"The Jean-Claude Killy REF1

Median & record by brand

BrandSold lotsMedianRecord
Rolex50,816$8,600$17.75M
Tudor2,073$2,400$712,200
Cellini15$2,900$140,800
Oyster4$1,200$5,900
Black BAY4$3,600$3,900
Pro-Hunter2$24,000$24,000
Technicum Neuchatelois1$4,100$4,100
"The Jean-Claude Killy REF1$175,600$175,600
The product suite

Put the Rolex data to work.

Every ALT/FNDATA product runs on the same data: 52,937 realized sales across 8 Rolex brands.

Visual DashboardsSales by brands, price bands and sell-through across the Rolex market, refreshed as new results land.Get started →Market ReportsThe Rolex market in quarterly reports: what is rising, trophy-ceiling pricing and auction-house league tables.Get started →Price CheckWhat is a lot worth today? An instant estimate from real auction comparables.Get started →Search Engine & AI Chat AssistantSearch every Rolex lot and ask the AI Chat Assistant in plain English.Get started →Claude MCP ConnectorAsk Claude for median Rolex prices and comparables directly from your own AI tools.Get started →API & Data FeedPull clean, USD-normalized Rolex prices via REST, JSON and bulk export.Get started →

Access the full Rolex auction data

Create a free account to explore realized prices across all 8 Rolex brands, filter by brand, model and category, and export the data. Enterprise access via API, BigQuery and bulk download.

  • All 52,937 verified sold lots, 1989 to 2026
  • Filter by brand, model, category and house
  • Export to CSV and pull the same data through the API
  • USD-normalized realized prices
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Questions

Frequently asked questions

Which brands does Rolex own?
Rolex owns 8 brands tracked at auction. The table above lists them with each brand's sold-lot count, median and record.
What is the median auction price across Rolex brands?
The median realized auction price is $8,200, from 52,937 verified sold lots (1989-2026), record $17.75M (ALT/FNDATA, as of September 2026).
Is the Group Index the company's stock price?
No. It tracks the blended median realized auction price of the group's brands (2005 = 100). It measures secondary-market demand, not the equity, and is not investment advice.

Related

RolexTudorAll companiesAll brands

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Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Company-brand links via MCM. Methodology · All companies · All brands