Swatch Auction Prices and Market Value
The median realized auction price for Swatch is $43 and the average is $2,800, based on 3,184 verified sold lots from 1993 to 2026 across 1 categories (watches) worldwide. These are prices items actually sold for, not asking prices.
Swatch price trend (median realized, all categories)
The ALT/FNDATA Swatch Index tracks the blended median realized price each year, 2005 = 100. How we calculate this →
Swatch by category
| Category | Sold lots | Median | Average | Record |
|---|---|---|---|---|
| Watches | 3,142 | $42 | $2,800 | $6.02M |
Record Swatch results
| Price | Lot | Category | House | Date |
|---|---|---|---|---|
| $6.02M | 2189. Assembled by a dedicated Swatch collector over the years, | Watches | Sotheby's | 2015-04-07 |
| $1.33M | The Schmid & Muller Swatch collection | Watches | Sotheby's | 2015-11-10 |
| $109,700 | - Lot 61 | Watches | Osenat | 2022-10-16 |
| $92,500 | Swatch. A collection of twenty 007 wristwatches with presentatio | Watches | Bonhams | 2023-10-04 |
| $81,600 | Importants bijoux et montres | Watches | Artcurial | 2007-07-30 |
| $79,100 | OMEGA X SWATCH. A UNIQUE AND HISTORIC ONE MILLIONTH BIOCERAMIC Q | Watches | Christie's | 2024-11-11 |
Create a free account to unlock the full 1993-2026 price history for Swatch, filter by model, reference, category and house, and export the data.
- All 3,184 verified sold lots, with the price each one realized
- Filter by model, reference, category, condition and auction house
- Export to CSV and pull the same data through the API
Maker
Swatch Group AG
Publicly traded parent: UHR.SW (UHR.SW, SIX Swiss Exchange)
Auction demand for Swatch feeds the ALT/FNDATA company profile for its listed parent, linking collectible performance to the equity.
Frequently asked questions
- What is the average price of a Swatch at auction?
- The average realized auction price is $2,800 and the median is $43, based on 3,184 verified sold lots (1993-2026) across 121 vendors (ALT/FNDATA, as of September 2026).
- What is the most expensive Swatch ever sold at auction?
- The record is $6.02M, set by the 2189. Assembled by a dedicated Swatch collector over the years, at Sotheby's.
- Which categories does Swatch sell in at auction?
- Swatch appears across 1 categories: watches. See the table above for the median and record in each.
Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Methodology · All brands · Market statistics