Swatch Group: Auction Market Performance
Publicly traded · UHR.SW · SIX Swiss Exchange Realized auction results · updated September 2026
Swatch Group (Swatch Group AG, Switzerland) owns 793 brands tracked at auction. Across 53,706 verified sold lots from 1989 to 2026, the median realized price is $1,600, led by Omega (23,343 lots). These are prices items actually sold for at auction, normalized to USD.
Verified sold lots
53,706
Median realized
$1,600
Average realized
$21,200
Group record
$49.87M
Brands owned
793
ALT/FNDATA Swatch Group Group Index
37 2005=100
Since 2005
-63%
Last full year YoY
+19.9%
The Swatch Group Group Index tracks the blended median realized auction price of the group's brands each year (2005 = 100). It measures secondary-market demand for the maisons, is composition-sensitive (volume mix shifts move it), and is a market reference, not the company's equity and not investment advice.
Group auction trend (blended median realized, by year)
Brands owned by Swatch Group
| Brand | Sold lots | Median | Record |
|---|---|---|---|
| Omega | 23,343 | $1,300 | $3.41M |
| Longines | 6,966 | $837 | $596,000 |
| Breguet | 6,819 | $11,400 | $6.60M |
| Swatch | 3,183 | $42 | $6.02M |
| Harry Winston | 2,320 | $53,400 | $49.87M |
| Blancpain | 2,290 | $6,000 | $579,600 |
| Tissot | 2,125 | $282 | $92,600 |
| Hamilton | 1,503 | $858 | $1.10M |
| Glashutte Original | 427 | $9,600 | $74,100 |
| Certina | 395 | $401 | $16,100 |
| Lemania | 393 | $1,800 | $171,200 |
| Rado | 389 | $294 | $41,500 |
| Jaquet-Droz | 346 | $8,400 | $2.53M |
| Glashutte | 240 | $4,300 | $355,600 |
| Mido | 192 | $992 | $59,300 |
| J. Ullmann & Co. | 22 | $8,300 | $200,900 |
| Pierre Balmain | 13 | $64 | $517 |
| Aigle | 12 | $234 | $5,500 |
Brands with enough auction volume link to their full price history.
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Frequently asked questions
- Which brands does Swatch Group own?
- Swatch Group owns 793 brands tracked at auction. The table above lists them with each brand's sold-lot count, median and record.
- What is the median auction price across Swatch Group brands?
- The median realized auction price is $1,600, from 53,706 verified sold lots (1989-2026), record $49.87M (ALT/FNDATA, as of September 2026).
Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Company-brand links via MCM. Methodology · All companies · All brands