Swatch Group: Auction Market Performance
Publicly traded · UHR.SW · SIX Swiss Exchange
Swatch Group (Swatch Group AG, Switzerland) owns 793 brands tracked at auction. Across 53,706 verified sold lots (1989 to 2026), the median realized price is $1,600, led by Omega. Real transactions, not asking prices.
53,706 verified sold lots · 793 brands · record $49.87M
Swatch Group's biggest brands at auction.
The group's most-traded brands by verified sold lots. Real transactions, normalized to USD.
What Swatch Group is made of.
Verified sold lots by brand across the group, drawn live from the dataset.
Lots by brand
Median & record by brand
| Brand | Sold lots | Median | Record |
|---|---|---|---|
| Omega | 23,343 | $1,300 | $3.41M |
| Longines | 6,966 | $837 | $596,000 |
| Breguet | 6,819 | $11,400 | $6.60M |
| Swatch | 3,183 | $42 | $6.02M |
| Harry Winston | 2,320 | $53,400 | $49.87M |
| Blancpain | 2,290 | $6,000 | $579,600 |
| Tissot | 2,125 | $282 | $92,600 |
| Hamilton | 1,503 | $858 | $1.10M |
| Glashutte Original | 427 | $9,600 | $74,100 |
| Certina | 395 | $401 | $16,100 |
| Lemania | 393 | $1,800 | $171,200 |
| Rado | 389 | $294 | $41,500 |
| Jaquet-Droz | 346 | $8,400 | $2.53M |
| Glashutte | 240 | $4,300 | $355,600 |
| Mido | 192 | $992 | $59,300 |
| J. Ullmann & Co. | 22 | $8,300 | $200,900 |
| Pierre Balmain | 13 | $64 | $517 |
| Aigle | 12 | $234 | $5,500 |
Put the Swatch Group data to work.
Every ALT/FNDATA product runs on the same data: 53,706 realized sales across 793 Swatch Group brands.
Access the full Swatch Group auction data
Create a free account to explore realized prices across all 793 Swatch Group brands, filter by brand, model and category, and export the data. Enterprise access via API, BigQuery and bulk download.
- All 53,706 verified sold lots, 1989 to 2026
- Filter by brand, model, category and house
- Export to CSV and pull the same data through the API
- USD-normalized realized prices
Questions
Frequently asked questions
Which brands does Swatch Group own?
What is the median auction price across Swatch Group brands?
Is the Group Index the company's stock price?
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Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Company-brand links via MCM. Methodology · All companies · All brands

