New Research with Claude · Query millions of auction results from your own AI toolsGet Started

Breitling: Auction Market Performance

Privately held   Realized auction results · updated September 2026

Breitling (Breitling SA, Switzerland) owns 3 brands tracked at auction. Across 5,158 verified sold lots from 1992 to 2026, the median realized price is $2,200, led by Breitling (5,111 lots). These are prices items actually sold for at auction, normalized to USD.

Verified sold lots
5,158
Median realized
$2,200
Average realized
$3,700
Group record
$156,200
Brands owned
3
ALT/FNDATA Breitling Group Index
85 2005=100
Since 2005
-15%
Last full year YoY
+4.6%
The Breitling Group Index tracks the blended median realized auction price of the group's brands each year (2005 = 100). It measures secondary-market demand for the maisons, is composition-sensitive (volume mix shifts move it), and is a market reference, not the company's equity and not investment advice.

Group auction trend (blended median realized, by year)

2005: $2,400 median (n=91)2006: $2,300 median (n=94)2007: $3,400 median (n=120)2008: $2,100 median (n=119)2009: $2,200 median (n=128)2010: $2,400 median (n=189)2011: $2,800 median (n=194)2012: $2,400 median (n=151)2013: $2,600 median (n=167)2014: $2,000 median (n=203)2015: $2,300 median (n=199)2016: $2,200 median (n=228)2017: $2,900 median (n=204)2018: $3,100 median (n=255)2019: $2,400 median (n=236)2020: $2,900 median (n=246)2021: $2,600 median (n=270)2022: $1,900 median (n=309)2023: $2,100 median (n=335)2024: $1,900 median (n=354)2025: $2,000 median (n=387)2026: $1,600 median (n=176)’07’10’13’16’19’22’25’26

How this index is calculated →

Brands owned by Breitling

BrandSold lotsMedianRecord
Breitling5,111$2,200$156,200
Kelek30$2,600$18,000
Chronomat17$1,700$4,600

Brands with enough auction volume link to their full price history.

Track Breitling's brands at auction, free

Create a free account to explore realized prices across all 3 Breitling brands, filter by brand, model and category, and export the data.

Create your free account →
No card required · built on 19.24M realized results from 100+ auction houses

Frequently asked questions

Which brands does Breitling own?
Breitling owns 3 brands tracked at auction. The table above lists them with each brand's sold-lot count, median and record.
What is the median auction price across Breitling brands?
The median realized auction price is $2,200, from 5,158 verified sold lots (1992-2026), record $156,200 (ALT/FNDATA, as of September 2026).

Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Company-brand links via MCM. Methodology · All companies · All brands