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Company · Auction market data

Breitling: Auction Market Performance

Privately held

Breitling (Breitling SA, Switzerland) owns 3 brands tracked at auction. Across 5,158 verified sold lots (1992 to 2026), the median realized price is $2,200, led by Breitling. Real transactions, not asking prices.

5,158 verified sold lots · 3 brands · record $156,200

Group median price2005–2025
$2,400$2,000
Lots tracked / year2005–2025
91387
ALT/FNDATA Breitling Group Index 85 2005 = 100 · -15% since 2005
Group record$156,200
Verified sold lots5,158
Verified sold lots
5,158
Median realized
$2,200
Average realized
$3,700
Group record
$156,200
Brands owned
3
Breitling Group Index
85
Since 2005
-15%
Last full year YoY
+4.6%
The Breitling Group Index tracks the blended median realized auction price of the group's brands each year (2005 = 100). It measures secondary-market demand for the maisons, is composition-sensitive, and is a market reference — not the company's equity and not investment advice.
The group's maisons

Breitling's biggest brands at auction.

The group's most-traded brands by verified sold lots. Real transactions, normalized to USD.

1
5,111 sold lots · median $2,200
$156,200
record result
2
Kelek
30 sold lots · median $2,600
$18,000
record result
3
Chronomat
17 sold lots · median $1,700
$4,600
record result
Powerful visual insights

What Breitling is made of.

Verified sold lots by brand across the group, drawn live from the dataset.

Lots by brand

Kelek30
Chronomat17

Median & record by brand

BrandSold lotsMedianRecord
Breitling5,111$2,200$156,200
Kelek30$2,600$18,000
Chronomat17$1,700$4,600
The product suite

Put the Breitling data to work.

Every ALT/FNDATA product runs on the same data: 5,158 realized sales across 3 Breitling brands.

Access the full Breitling auction data

Create a free account to explore realized prices across all 3 Breitling brands, filter by brand, model and category, and export the data. Enterprise access via API, BigQuery and bulk download.

  • All 5,158 verified sold lots, 1992 to 2026
  • Filter by brand, model, category and house
  • Export to CSV and pull the same data through the API
  • USD-normalized realized prices
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Questions

Frequently asked questions

Which brands does Breitling own?
Breitling owns 3 brands tracked at auction. The table above lists them with each brand's sold-lot count, median and record.
What is the median auction price across Breitling brands?
The median realized auction price is $2,200, from 5,158 verified sold lots (1992-2026), record $156,200 (ALT/FNDATA, as of September 2026).
Is the Group Index the company's stock price?
No. It tracks the blended median realized auction price of the group's brands (2005 = 100). It measures secondary-market demand, not the equity, and is not investment advice.

Related

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Source: ALT/FNDATA, 19.24M realized auction results across 37 collectible categories, normalized to USD. Company-brand links via MCM. Methodology · All companies · All brands