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The Luxury De-Rate Finds a Floor; Richemont +4% and Pandora +6% as Tech Routs Again; Watch Retailers the Lone Holdout

Published on
June 24, 2026
Closing Price
Contributors
Sharon Obuobi
Editor in Chief
Akosua Kissiedu
Business Intelligence Editor
Hai Ngan Bui
Business Intelligence Writer
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Closing Price

Closing Price

Daily · Weekday evenings • Episode 18

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The data read on luxury and collectibles, for systematic investors. Today's signal: after two days of falling with the macro, the luxury equities decoupled and rallied, even as the tech selloff deepened and gold and oil cratered. The first sign the de-rating is finding a floor, which fits what our resale data has said all along: the selling was about rates and risk, not demand. The lone holdout was the listed watch retailers, down a third straight day.

INTRO

Good evening. It's Wednesday, June 24. I'm Sharon, and this is Closing Price from ALT/FNDATA, the data read on luxury and collectibles.

This episode of Closing Price is brought to you by ALT/FNDATA, the market intelligence platform for insights on the luxury markets and related public equities. With our data sandbox, you can work directly with the dashboards and datasets behind today's signals to keep your finger on the pulse of the market and drive your competitive advantage. Book a demo at altfndata.com/book.

THE SIGNAL

Today's signal is a turn. For two straight sessions, the luxury equities fell with the macro. Today they stopped, and they did it on a day when the macro got worse, not better. Even as the US tech selloff deepened and gold and oil cratered, the European luxury houses rallied hard. That is the first real sign that the luxury de-rating is finding a floor. And it lines up exactly with what our resale data has been saying all along: that the two-day selloff was about rates and risk, not about demand. The one corner that did not join the bounce was the listed watch retailers, which kept sliding, a specific story we will come back to.

THE TAPE, LISTED SIDE

The macro backdrop stayed ugly. The technology rout that started Monday got worse, with the Nasdaq down another 3.4 percent on deepening fears about AI spending and valuations. Gold fell about 5 percent and broke below 4,100 dollars an ounce, and oil collapsed almost 9 percent, under 70 dollars a barrel, as Iran's crude flowed freely back through the Strait of Hormuz. Against that, the luxury names stood out by going the other way. Richemont closed up 4 percent, the Danish jeweler Pandora jumped almost 6 percent, and LVMH, Hermès, and Kering all gained between 1 and 2 percent. After two days of being sold with everything else, the European luxury complex found independent footing. The glaring exception was the watch retailers. Watches of Switzerland fell for a third straight session, down about 1.7 percent, with Swatch, the US jeweler Signet, and Movado all lower. So the split today is stark: the broad luxury houses up, the listed watch retailers still being singled out and sold.

THE ALT-DATA, SECONDARY MARKET

Now the part that has not moved at all. Through three wild sessions, down hard on Monday and Tuesday, up sharply today, the resale market underneath these brands has sat perfectly still, at its cycle highs. Across the categories, the top of our database is firm: a watch at 10.8 million dollars, a jewel at 25.6 million, a Birkin near half a million, and a recent Phillips New York sale that was the highest-grossing watch auction in US history. The equity tape has swung violently in both directions this week. The demand signal, the prices collectors actually pay, has been a flat line at the top. That stability is the whole point.

THE DIVERGENCE

So here is the read. The resale market is the anchor, and the equity tape keeps overshooting around it, first to the downside on the rates scare, and now, today, starting to correct back. If end-demand never cracked, and our data says it did not, then Monday and Tuesday were an overshoot, and today is the snap-back beginning. The test from here is simple, and our data is built to run it. Watch whether the bounce broadens to the watch retailers and holds, and watch the resale series underneath them. If resale stays firm at these highs, the floor is real and the de-rating was a macro story. If resale finally rolls over, then the watch retailers, sold for three days now, were the early warning, and today's bounce is a trap. Either way, the signal lives in the gap between the price and the demand.

THE DATA

For the data behind today's signals, the ALT/FNDATA data sandbox gives you hands-on access to our market dashboards and proprietary datasets, so you can test the divergence yourself. Book a demo at altfndata.com/book, or reach us anytime at info@altfndata.com.

OUTRO

That's Closing Price for Wednesday, June 24. ALT/FNDATA provides data and analysis, not investment advice. We're back tomorrow. I'm Sharon, from ALT/FNDATA.

In this episode show notes

The signal:

  • The macro stayed ugly: the Nasdaq fell another 3.4 percent on deepening AI-spending fears, gold broke below 4,100 dollars, and oil collapsed almost 9 percent under 70 dollars. Yet European luxury went the other way, with Richemont up 4 percent, Pandora up almost 6 percent, and LVMH, Hermès, and Kering each up 1 to 2 percent.
  • The exception: the listed watch retailers kept sliding. Watches of Switzerland fell for a third straight session, with Swatch, Signet, and Movado all lower. The watch names are being singled out even on an up day for luxury.
  • The resale market has not moved. Through three volatile sessions, the top of our database has sat at its cycle highs: a watch at 10.8 million dollars, a jewel at about 25.6 million, a Birkin near half a million, plus a recent Phillips New York sale that was the highest-grossing watch auction in US history.
  • The test: watch whether the bounce broadens to the watch retailers and holds, and whether the resale series stays firm. If resale holds, the floor is real and the de-rating was a macro story. If resale rolls over, the watch retailers were the early warning and the bounce is a trap.

The board (today's close):

  • European luxury: LVMH 493.00 euros (up 1.9 percent), Hermès 1,629.00 euros (up 1.5 percent), Richemont 185.50 Swiss francs (up 4.0 percent), Kering 265.35 euros (up 1.0 percent), Brunello Cucinelli 82.42 euros (up 0.7 percent), Burberry 1,085.0 pence (down 1.6 percent), Swatch 202.90 Swiss francs (down 0.7 percent), Watches of Switzerland 707.5 pence (down 1.7 percent), Pandora 688.60 Danish kroner (up 5.6 percent).
  • US-listed: Tapestry 149.75 dollars (up 0.4 percent), Capri 19.13 dollars (down 1.7 percent), Signet 85.09 dollars (down 1.9 percent), Movado 37.99 dollars (down 3.2 percent), Ferrari 348.75 dollars (up 0.1 percent).
  • Macro: Nasdaq down 3.4 percent, S&P 500 down 2.0 percent, gold about 4,014 dollars an ounce (down 5.0 percent, below 4,100), WTI crude 69.87 dollars (down 8.8 percent, below 70), US 10-year yield about 4.4 percent, the dollar index near a one-year high.

(ALT/FNDATA provides data and analysis, not investment advice.)

Also from ALT/FNDATA: Open Bid — tomorrow at 6 AM ET • All episodesListen on all platforms

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