Geographic Analysis
Watch Sales by Country in 2020
Geographic breakdown of 4,957 watch auction sales
Updated 2025-12-31
$110,391,870
Total Sales Value
4,957
Watches Sold
9
Countries
$22,270
Average Price
Top Countries by Sales Volume
All Countries
| Rank | Country | Total Sales | Total Value | Avg Price | Max Price | % of Sales |
|---|---|---|---|---|---|---|
| 1 | Switzerland | 1,799 | $59,515,628 | $33,083 | $2,742,327 | 36.3% |
| 2 | Hong Kong | 1,163 | $37,296,314 | $32,069 | $607,733 | 23.5% |
| 3 | Austria | 435 | $1,169,822 | $2,689 | $76,722 | 8.8% |
| 4 | United Kingdom | 426 | $2,229,097 | $5,233 | $114,941 | 8.6% |
| 5 | - | 380 | $2,079,629 | $5,473 | $40,365 | 7.7% |
| 6 | United States | 353 | $5,699,387 | $16,146 | $818,600 | 7.1% |
| 7 | France | 223 | $2,128,586 | $9,545 | $123,050 | 4.5% |
| 8 | Italy | 172 | $266,252 | $1,548 | $35,341 | 3.5% |
| 9 | Australia | 6 | $7,155 | $1,192 | $2,917 | 0.1% |
Top 10 Sales in 2020
#1
Patek Philippe
$2,742,327
#2
Patek Philippe
$2,046,198
#3
Patek Philippe
$1,572,160
#4
F.P. Journe
$1,476,638
#5
Patek Philippe
$1,424,953
#6
Rolex
$1,096,931
#7
Rolex
$862,891
#8
Tiffany & Co.
$818,600
#9
Rolex
$808,255
#10
Patek Philippe
$780,508
Monthly Sales Trend
Explore Other Years
Get Direct Database Access
Build innovative products and models with Alt/Finance's powerful database with sale records mapped to companies.
Thank you!
We'll be in touch shortly.