Geographic Analysis
Watch Sales by Country in 2025
Geographic breakdown of 5,505 watch auction sales
Updated 2025-12-31
$76,413,421
Total Sales Value
5,505
Watches Sold
49
Countries
$13,881
Average Price
Top Countries by Sales Volume
All Countries
| Rank | Country | Total Sales | Total Value | Avg Price | Max Price | % of Sales |
|---|---|---|---|---|---|---|
| 1 | United States | 2,046 | $30,279,487 | $14,799 | $453,600 | 37.2% |
| 2 | Switzerland | 1,064 | $9,887,816 | $9,293 | $300,600 | 19.3% |
| 3 | Hong Kong | 669 | $27,601,815 | $41,258 | $1,020,000 | 12.2% |
| 4 | United Kingdom | 469 | $2,363,429 | $5,039 | $60,229 | 8.5% |
| 5 | Italy | 320 | $2,076,820 | $6,490 | $136,452 | 5.8% |
| 6 | Austria | 284 | $1,057,101 | $3,722 | $82,388 | 5.2% |
| 7 | France | 162 | $793,295 | $4,897 | $53,038 | 2.9% |
| 8 | Monaco | 142 | $2,261,195 | $15,924 | $292,655 | 2.6% |
| 9 | Germany | 82 | $21,724 | $265 | $265 | 1.5% |
| 10 | Japan | 53 | $14,041 | $265 | $265 | 1.0% |
| 11 | Latvia | 44 | $11,657 | $265 | $265 | 0.8% |
| 12 | Spain | 16 | $4,239 | $265 | $265 | 0.3% |
| 13 | Poland | 15 | $3,974 | $265 | $265 | 0.3% |
| 14 | Egypt | 15 | $3,974 | $265 | $265 | 0.3% |
| 15 | Netherlands | 14 | $3,709 | $265 | $265 | 0.3% |
| 16 | Croatia | 11 | $2,914 | $265 | $265 | 0.2% |
| 17 | Canada | 10 | $2,649 | $265 | $265 | 0.2% |
| 18 | - | 9 | $2,384 | $265 | $265 | 0.2% |
| 19 | United States of America | 9 | $2,384 | $265 | $265 | 0.2% |
| 20 | Romania | 7 | $1,854 | $265 | $265 | 0.1% |
| 21 | Hungary | 6 | $1,590 | $265 | $265 | 0.1% |
| 22 | Australia | 6 | $1,590 | $265 | $265 | 0.1% |
| 23 | United Arab Emirates | 5 | $1,325 | $265 | $265 | 0.1% |
| 24 | Taiwan | 4 | $1,060 | $265 | $265 | 0.1% |
| 25 | Bahrain | 4 | $1,060 | $265 | $265 | 0.1% |
| 26 | Belgium | 4 | $1,060 | $265 | $265 | 0.1% |
| 27 | Finland | 3 | $795 | $265 | $265 | 0.1% |
| 28 | Portugal | 3 | $795 | $265 | $265 | 0.1% |
| 29 | Greece | 3 | $795 | $265 | $265 | 0.1% |
| 30 | Malaysia | 3 | $795 | $265 | $265 | 0.1% |
| 31 | Sweden | 2 | $530 | $265 | $265 | 0.0% |
| 32 | Türkiye | 2 | $530 | $265 | $265 | 0.0% |
| 33 | Israel | 2 | $530 | $265 | $265 | 0.0% |
| 34 | Singapore | 2 | $530 | $265 | $265 | 0.0% |
| 35 | Luxembourg | 1 | $265 | $265 | $265 | 0.0% |
| 36 | Lithuania | 1 | $265 | $265 | $265 | 0.0% |
| 37 | Slovenia | 1 | $265 | $265 | $265 | 0.0% |
| 38 | Thailand | 1 | $265 | $265 | $265 | 0.0% |
| 39 | Slovakia | 1 | $265 | $265 | $265 | 0.0% |
| 40 | Albania | 1 | $265 | $265 | $265 | 0.0% |
| 41 | Czechia | 1 | $265 | $265 | $265 | 0.0% |
| 42 | Bulgaria | 1 | $265 | $265 | $265 | 0.0% |
| 43 | Argentina | 1 | $265 | $265 | $265 | 0.0% |
| 44 | New Zealand | 1 | $265 | $265 | $265 | 0.0% |
| 45 | India | 1 | $265 | $265 | $265 | 0.0% |
| 46 | Mexico | 1 | $265 | $265 | $265 | 0.0% |
| 47 | Vietnam | 1 | $265 | $265 | $265 | 0.0% |
| 48 | Ukraine | 1 | $265 | $265 | $265 | 0.0% |
| 49 | Serbia | 1 | $265 | $265 | $265 | 0.0% |
Top 10 Sales in 2025
#1
Greubel Forsey
$1,020,000
#2
Patek Philippe
$803,880
#3
Richard Mille
$738,990
#4
Patek Philippe
$562,275
#5
F.P. Journe
$453,600
#6
Patek Philippe
$418,018
#7
Patek Philippe
$417,690
#8
Audemars Piguet
$401,940
#9
Greubel Forsey
$390,600
#10
Richard Mille
$378,000
Monthly Sales Trend
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