Geographic Analysis
Watch Sales by Country in 2023
Geographic breakdown of 8,981 watch auction sales
Updated 2025-12-31
$266,640,585
Total Sales Value
8,981
Watches Sold
9
Countries
$29,689
Average Price
Top Countries by Sales Volume
All Countries
| Rank | Country | Total Sales | Total Value | Avg Price | Max Price | % of Sales |
|---|---|---|---|---|---|---|
| 1 | United States | 2,030 | $63,726,699 | $31,392 | $1,117,600 | 22.6% |
| 2 | Switzerland | 1,756 | $103,021,052 | $58,668 | $4,127,517 | 19.6% |
| 3 | Hong Kong | 1,573 | $58,418,643 | $37,138 | $911,994 | 17.5% |
| 4 | United Kingdom | 1,457 | $13,078,740 | $8,976 | $438,417 | 16.2% |
| 5 | France | 854 | $13,594,572 | $15,919 | $487,884 | 9.5% |
| 6 | Austria | 459 | $1,412,825 | $3,078 | $42,479 | 5.1% |
| 7 | Monaco | 411 | $12,174,710 | $29,622 | $553,159 | 4.6% |
| 8 | Italy | 308 | $593,602 | $1,927 | $26,808 | 3.4% |
| 9 | - | 133 | $619,742 | $4,660 | $109,252 | 1.5% |
Top 10 Sales in 2023
#1
Rolex
$4,127,517
#2
Patek Philippe
$2,803,775
#3
Patek Philippe
$2,638,702
#4
Rolex
$2,503,356
#5
Rolex
$2,336,387
#6
Patek Philippe
$2,323,033
#7
Unsigned
$1,420,582
#8
Unsigned
$1,261,450
#9
F.P. Journe
$1,191,370
#10
Patek Philippe
$1,117,600
Monthly Sales Trend
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