Geographic Analysis
Watch Sales by Country in 2024
Geographic breakdown of 9,009 watch auction sales
Updated 2025-12-31
$226,429,676
Total Sales Value
9,009
Watches Sold
10
Countries
$25,134
Average Price
Top Countries by Sales Volume
All Countries
| Rank | Country | Total Sales | Total Value | Avg Price | Max Price | % of Sales |
|---|---|---|---|---|---|---|
| 1 | United States | 2,456 | $72,064,157 | $29,342 | $3,690,000 | 27.3% |
| 2 | Hong Kong | 2,117 | $56,125,869 | $26,512 | $1,171,796 | 23.5% |
| 3 | Switzerland | 1,955 | $69,387,926 | $35,493 | $2,740,560 | 21.7% |
| 4 | United Kingdom | 607 | $4,312,929 | $7,105 | $306,201 | 6.7% |
| 5 | Austria | 528 | $1,687,960 | $3,197 | $48,010 | 5.9% |
| 6 | France | 524 | $10,679,663 | $20,381 | $417,950 | 5.8% |
| 7 | Monaco | 286 | $5,767,819 | $20,167 | $434,910 | 3.2% |
| 8 | - | 265 | $1,524,343 | $5,752 | $107,801 | 2.9% |
| 9 | Italy | 184 | $410,294 | $2,230 | $15,799 | 2.0% |
| 10 | United Arab Emirates | 87 | $4,468,716 | $51,365 | $630,000 | 1.0% |
Top 10 Sales in 2024
#1
Century
$3,690,000
#2
Richard Mille
$3,014,500
#3
Patek Philippe
$2,740,560
#4
Breguet
$2,192,059
#5
F.P. Journe
$1,754,000
#6
Ferrari
$1,651,498
#7
Richard Mille
$1,401,998
#8
Richard Mille
$1,381,000
#9
Richard Mille
$1,260,000
#10
Patek Philippe
$1,213,301
Monthly Sales Trend
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