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Boucheron and Sparkle Roll Group Partner to Develop the Chinese Market

Published on
October 25, 2009
Boucheron and Sparkle Roll Group Partner to Develop the Chinese Market
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Hong Kong, (October 27th, 2009) – Boucheron the French High Jewelry House and Sparkle Roll Group Limited, mainly engaged in distribution of top-tier luxury goods in the People’s Republic of China, announced an agreement to develop Boucheron in the region.

They will build up a network of 6 to 10 Boucheron stores over the next 5 years. Effective immediately, Sparkle Roll Group Limited will take over the Shanghai store situated in Plaza 66. The first flagship store is set to be established in the prime location in Beijing early next year.

Mr. Ivan Tong, Chairman of Sparkle Roll, said, “The Group is honored to be working hand-in-hand with such a renowned French top-tier jewelry brand Boucheron in the PRC. The partnership is strategically important for Sparkle Roll’s business as we have already secured the distribution of three ultra luxury automobiles and three super deluxe branded watches in the PRC, the successful recruitment of Boucheron has kick-started the final phase of our ‘3.3.3’model.”

Jean-Christophe Bédos, Chief Executive Officer of Boucheron, commented: “With their unique ability to bring luxury to the region, Sparkle Roll is the ideal partner to help us develop and strengthen Boucheron’s presence in China. Our aim is to become the ultimate French jeweler in the region.”