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François-Henri Pinault, Chairman and Chief Executive Officer of PPR, announced today the appointment of Louise Beveridge as Head of Corporate Communication for the PPR Group. She will be responsible for devising and implementing the Group's communication strategy. Louise Beveridge will also be a member of PPR's Executive Committee. She will succeed Claude Chirac and will take up her position in March 2011.
Louise Beveridge, who is both a French and Irish national, has had a successful career in corporate communication; both in London based agencies as well as in different corporate positions. Since 2007, she has been Head of Brand & Communications of BNP Paribas' Investment Solutions division as well as being head of CSR. She managed the Group's "Brand center" project, and was the Chairwoman of BNP Paribas Mix City, the Association of Women Executives of BNP Paribas.
Louise Beveridge teaches brand strategy at the School of Communication at the Institute of Political Science (IEP) in Paris.
(Press Release)
