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Herzogenaurach, December 2, 2008 – Sportlifestyle company PUMA and its Dutch licensee Dobotex announced today, that PUMA will become the majority shareholder of Dobotex as of January 1, 2009, subject to approval by anti-trust authorities. As PUMA already announced in July this year, the company had extended a long-term licensing contract for socks by Dobotex.
The new licensing deal has a global reach, excluding the United States. In addition, PUMA and Dobotex already signed a new licensing contract for PUMA bodywear this year. The license contract with former licensee Schiesser Lifestyle will terminate at the end of 2008.
(Press Release)
Image: Sunflower246246, CC BY-SA 3.0, via Wikimedia Commons.
