BofA Upgrades LVMH and Zegna to Buy; Kering Up 49% Over Three Months

Published on
June 5, 2026
Closing Price
Contributors
Sharon Obuobi
Editor in Chief
Akosua Kissiedu
Business Intelligence Editor
Hai Ngan Bui
Business Intelligence Writer
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Closing Price

Closing Price

Daily · Weekday evenings • Episode 5

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End-of-week edition with analyst upgrades, Pace Gallery restructuring, and the week in review. Tickers covered: MC.PA | ZGN | CFR.SW | UHR.SW | WOSG.L | BRBY.L

In this episode

Analyst Upgrades

  • BofA upgrades LVMH (MC.PA) to Buy
  • BofA upgrades Zegna (ZGN) to Buy, price objective $8.90 (17% upside)
  • BofA describes Zegna as "one of the more undervalued stories in luxury"
  • Kering up ~49% over three months on recent upgrades
  • LVMH up ~42% over three months, still below 52-week high of EUR 654.70

Zegna — Los Angeles

  • Summer 2027 runway show staged in LA today
  • Villa Zegna invitation-only private club opened in Hollywood

Pace Gallery — Market Signal

  • Cutting ~50 artists from roster of 135, staff from 250 to 200
  • CEO Marc Glimcher: mega-gallery model is "unfixable"
  • Reflects pressure on primary art market and consignment pipelines

Week in Review

  • Spring auction season: $1.8B across Christie's, Sotheby's, Phillips in May
  • LVMH (MC.PA): EUR 477, upgraded to Buy by BofA
  • Richemont (CFR.SW): near record high CHF 161.80
  • Watches of Switzerland (WOSG.L): up 14% on FY2026 earnings
  • Swatch (UHR.SW): CHF 215
  • Burberry (BRBY.L): delayed net zero target from 2040 to 2050
  • De Beers: average diamond cost $4,063, up 25% from 2023
  • Swiss watch exports to US: down 17% YoY in April
  • Hong Kong luxury sales: up 20% YoY in April
  • Neiman Marcus closing Dallas flagship (Saks Global Ch.11)
  • Pace Gallery restructuring

Auctions Ahead

  • Sotheby's Magnificent Jewels — June 9, New York
  • Christie's watches — June 10, New York
  • Bonhams watches — June 11, London
  • Phillips watches — June 13-14, New York
  • Sotheby's watches — June 15, New York
  • Bonhams National Automobile Museum — June 13, Reno
  • RM Sotheby's Tegernsee — July 4

Transcript

Full transcript read the episode

INTRO

Good evening. It's Friday, June the fifth. I'm Sharon, and

this is Closing Price from ALT/FNDATA.

Tonight: analyst upgrades for LVMH and Zegna, Pace Gallery's

restructuring, and the week in review.

ANALYST UPGRADES — LVMH, ZEGNA

Bank of America has upgraded LVMH, ticker MC on Euronext

Paris, to a Buy rating. The bank has also upgraded Zegna,

ticker ZGN on the NYSE, to Buy with a price objective of

$8.90 — representing a 17% potential upside. BofA describes

Zegna as "one of the more undervalued stories in luxury,"

citing the brand's outperformance in developed markets.

Zegna staged its Summer 2027 runway show in Los Angeles

today, accompanied by Villa Zegna, an invitation-only

private club in Hollywood. The US has become a key growth

market for the brand.

LVMH and Kering have both seen their stocks rally on

the back of recent upgrades. Kering is up approximately 49%

over three months. LVMH is up approximately 42% over the

same period, though it remains well below its 52-week high

of EUR 654.70.

PACE GALLERY — MARKET SIGNAL

Pace Gallery announced it is cutting approximately 50

artists from its roster of 135 and reducing staff from 250

to 200. Chief executive Marc Glimcher described the mega-

gallery model as "unfixable."

Pace operates in New York, London, Los Angeles, Hong Kong,

Seoul, Tokyo, and Geneva. The restructuring reflects

pressure on the primary art market — the same market that

feeds consignment pipelines for Christie's, Sotheby's, and

Phillips.

WEEK IN REVIEW

This was the first full week of the ALT/FNDATA podcast

network. Here is where the key numbers stand heading into

the weekend.

Spring auction season: $1.8 billion across Christie's,

Sotheby's, and Phillips in May.

Luxury equities: LVMH at EUR 477, upgraded to Buy by BofA.

Richemont near record high at CHF 161.80. Watches of

Switzerland up 14% on FY2026 earnings. Swatch at CHF 215.

Burberry delayed net zero target by a decade.

Market data: De Beers average diamond cost $4,063, up 25%

from 2023. Swiss watch exports to the US down 17% in April.

Hong Kong luxury sales up 20% in April.

Auctions ahead: Sotheby's Magnificent Jewels June 9th.

Five watch auctions across three houses June 10th through

15th. Bonhams National Automobile Museum June 13th.

OUTRO

That is Closing Price for Friday, June the fifth.

I'm Sharon, from ALT/FNDATA. Open Bid returns Monday

morning at six AM Eastern. Have a good weekend.

Also from ALT/FNDATA: Open Bid — Mon-Fri at 6 AM ET • Art Market — Tuesdays at 8 AM ET • Luxury Spending — Wednesdays at 8 AM ET • Auto Market — Thursdays at 8 AM ET • All episodesListen on all platforms

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