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Five Days, One Lesson: the Selloff Was Macro, Not Demand; the Watch Retailers Turn; Pandora's Standout Run; the AI Rout May Be Ending

Published on
June 26, 2026
Closing Price
Contributors
Sharon Obuobi
Editor in Chief
Akosua Kissiedu
Business Intelligence Editor
Hai Ngan Bui
Business Intelligence Writer
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Closing Price

Closing Price

Daily · Weekday evenings • Episode 20

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The data read on luxury and collectibles, for systematic investors. Tonight, the week in review. This was the week our central thesis got stress-tested, and it held: the luxury equities went on a violent round trip, sold off hard then clawed most of it back, while the resale market that actually measures demand never moved from its highs.

INTRO

Good evening. It's Friday, June 26. I'm Sharon, and this is Closing Price from ALT/FNDATA, the data read on luxury and collectibles. Tonight, the week in review.

This episode of Closing Price is brought to you by ALT/FNDATA, the market intelligence platform for insights on the luxury markets and related public equities. With our data sandbox, you can work directly with the dashboards and datasets behind today's signals to keep your finger on the pulse of the market and drive your competitive advantage. Book a demo at altfndata.com/book.

THE SIGNAL

This was the week our central thesis got stress-tested, and it held. The luxury equities went on a violent round trip, sold off hard for two days, then clawed most of it back over the next three. The macro threw everything at them: a multi-day technology selloff, a fresh scare about Federal Reserve rate hikes, gold and oil cratering. And through all of it, the one number that actually measures demand, the price collectors pay at auction, did not move at all. That is the whole story of the week. The listed names swung wildly. The thing they are supposed to represent, end-demand, sat perfectly still at its highs.

THE TAPE, THE WEEK

Here is how it played out. Monday and Tuesday, the luxury names were dumped along with everything else, as a deepening AI-driven selloff dragged the Nasdaq lower day after day, gold fell more than 6 percent on the week, and oil collapsed back below 70 dollars a barrel. The European luxury complex fell as much as 6 percent at its worst. Then, on Wednesday, it decoupled. Even as the broad market kept falling, the European houses rallied, the first sign the de-rating had found a floor. On Thursday, that recovery broadened to the last holdouts, the listed watch retailers, which had been sold for three straight sessions before finally turning. The week's clear standout was the Danish jeweler Pandora, which climbed almost every session to fresh highs. The laggards were the watch retailers, Watches of Switzerland and Swatch, which spent most of the week under pressure before stabilizing. And as we close the week out today, the luxury names are little changed, catching their breath.

THE ALT-DATA, SECONDARY MARKET

Now the constant. While the equity tape was whipsawing through its worst week in months, the resale market underneath these brands never flinched. It held flat at its cycle highs from Monday to Friday, indifferent to the rate scare, the tech rout, and the rebound. And the saleroom kept producing trophies: just this week, a single Modigliani sold for 63.9 million dollars in London. The lesson repeats. The equities were pricing macro, rates, risk, and a tech-led liquidation. They were never pricing a demand problem, because in our data, there isn't one.

THE DIVERGENCE

So the week confirms the read we have carried all along. The resale market is the anchor, and the equity tape overshoots around it, first to the downside on fear, then back up as that fear clears. The selloff was a macro event, not a demand event, and the recovery is the listed names converging back toward the demand reality our data measures. There is even a tell for next week: after Thursday's close, blowout earnings from the chipmaker Micron sparked a 400 billion dollar rally in AI stocks, the first hint the rout that drove all of this may be ending. The question for the week ahead is simple. If the macro pressure keeps lifting, the recovery should broaden and hold. The way to know early, before it shows up in the share prices, is to watch the resale series. It has been right all week.

THE DATA

For the data behind today's signals, the ALT/FNDATA data sandbox gives you hands-on access to our market dashboards and proprietary datasets, so you can test the divergence yourself. Book a demo at altfndata.com/book, or reach us anytime at info@altfndata.com.

OUTRO

That's Closing Price, and the week, for Friday, June 26. ALT/FNDATA provides data and analysis, not investment advice. Open Bid returns Monday morning. Have a good weekend. I'm Sharon, from ALT/FNDATA.

In this episode show notes

The week in review:

  • A round trip. Monday and Tuesday, luxury equities were dumped with everything else, as a deepening AI-driven tech selloff dragged the Nasdaq lower, gold fell more than 6 percent on the week, and oil collapsed back below 70 dollars. The European luxury complex fell as much as 6 percent at its worst.
  • The decoupling. On Wednesday, luxury rallied even as the broad market kept falling, the first sign the de-rating had found a floor. On Thursday the recovery broadened to the last holdouts, the listed watch retailers, which had slid for three straight sessions before finally turning.
  • Standout and laggard. Pandora was the week's clear winner, climbing almost every session to fresh highs. Watches of Switzerland and Swatch were the laggards, under pressure most of the week before stabilizing.
  • The constant. The resale market never flinched. It held flat at its cycle highs from Monday to Friday, and the saleroom kept producing trophies (a $63.9M Modigliani in London this week). The equities were pricing macro, rates, risk, and a tech-led liquidation, not a demand problem.
  • The tell for next week. After Thursday's close, blowout Micron earnings sparked a ~400 billion dollar AI-chip rally, the first hint the rout that drove all this may be ending. Watch the resale series: it has been right all week.

Where it stands (latest close, Thursday June 25):

  • European luxury: LVMH 494.40 euros, Hermès 1,613.50 euros, Richemont 186.35 Swiss francs, Kering 267.90 euros, Swatch 206.20 Swiss francs, Watches of Switzerland 708.0 pence, Pandora 709.00 Danish kroner (the week's standout).
  • Friday's session was quiet and mixed into the open.

(ALT/FNDATA provides data and analysis, not investment advice.)

Also from ALT/FNDATA: Open Bid returns Monday at 6 AM ET • All episodesListen on all platforms

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