New Research with Claude · Query millions of auction results from your own AI toolsGet Started
Brand Marketing

Prove Your Brand's Value on the Secondary Market

The resale market is where your brand equity is tested in public. Track resale prices, demand, and records for your maison and every competitor, and turn that evidence into campaigns, product decisions, and board-ready proof.

ALT/FNDATA brand health dashboard showing resale price trends by brand

From brand health reporting to launch analysis, the secondary market gives you an independent read on how your brand actually performs.

19M+
Transaction Records
850+
Vendors
Daily
Price Updates
Use Cases

How Brand Marketers Use ALT/FNDATA

💎

Brand Health Monitoring

Track the health of your brand on the resale market with a live index of prices, volumes, and sell-through. See where demand is building and where it is cooling, by model and by market.

  • Resale price index for your brand over time
  • Sell-through rate as a demand signal
  • Volume and record prices by model
  • Regional demand across every major saleroom
⚖️

Competitor Benchmarking

Put your brand next to its rivals with the same methodology for all. Compare resale performance, premium retention, and demand so you can brief leadership with evidence, not anecdote.

  • Side-by-side resale indices across brands
  • Value retention versus the category average
  • Share of records and top-lot results
  • Price positioning against direct competitors
🚀

Launch & Campaign Impact

Measure what a launch or a campaign does to real-world demand. Watch resale prices and search interest move around a release, and quantify the halo effect on the rest of the line.

  • Before-and-after price movement around launches
  • Demand lift for featured models
  • Secondary-market reception of new references
  • Halo effect on the wider collection
📊

Board & Investor Reporting

Give finance and leadership an independent, defensible view of brand strength. Export clean charts and figures that stand up in a board deck or an investor update.

  • Board-ready charts and exports
  • Independent third-party price evidence
  • Category and brand share of market
  • Multi-year trend lines for any model
Platform Capabilities

Built for Brand Teams

Everything a marketing and insights team needs to read the secondary market with confidence.

🏷️

Brand Market Health

Live price indices, demand, and records for every luxury brand we cover.

📈

Interactive Dashboards

Pre-built dashboards you can filter to your brand, your models, and your markets.

⚖️

Competitor Benchmarking

Compare any brands on one consistent, auditable methodology.

💰

USD-Normalized Pricing

All 27 currencies converted to USD so cross-market comparison is apples to apples.

🤖

AI-Powered Research

Ask the data questions in plain language through the MCP connector inside Claude.

📊

CSV & Excel Exports

Download any slice for a campaign brief, a board deck, or an agency.

Show the World What Your Brand Is Worth

Start with a 14-day free trial. Full access to brand indices, dashboards, and exports. No credit card required.

No credit card required